Targeting everyone seems like a good idea at first; it's a larger market.  But if we target just the people who we think will buy our product or service then there's a higher likelihood of conversion. This can then also be fed back into any paid search campaigns or display adverts pushing people to the […]

If you have multiple offers available to users, it's best to recommend a product or service whilst not removing the other options. Choice is a great thing, but it can also be exhausting as described perfectly in Jane Porter's article on fastcompany.com.  Jane explains; "Amazon sells 1,161 kinds of toilet brushes. I know this because I […]

Repeating your primary call to action (CTA) can be very powerful, especially on long or large pages. Now we're not saying stick it on the page between each paragraph.  Once at the top to show people what the CTA is, and then again further down at the bottom of the content to remind people of […]

As a persuasion tool, social proof is fantastic.  Customers can really resonate with other customers feedback. Try using testimonials directly from customers, Twitter or Facebook feedback or even full blown case studies. They need to be believable, relatable and timely.  One of the biggest mistakes in our opinion is that sites use social proof from […]

Prospective customers should be more likely to sign-up or register if there is a gift involved. In this case give a customer a free trial, t-shirt or mug for registering.  This free gift can make people like and recognise you or your brand more readily. Offering a small token of appreciation can sometimes come back at […]

Watching people interact with websites shows that users never interact how we want them to.  They do what they want no matter what. We can however, limit what people can see and interact with at certain levels of a site.  For example, a user will expect to see options on a homepage, but less on an […]

In a nutshell, email marketing should evolve and respond to customer demands and actions. It should tell a story with a good start, middle and ending. What we need to do is create a relationship. We need to make sure the customers are happy and engage with them. Annoy them and they’ll leave us with […]

A few years ago marketers realised that sending 100’s of letters to potential customers was costing a lot of money. The revolution came with people writing an email instead of a letter and just emailing it to 1000’s of their subscribers. Blast emailing was born. The problem was that people do not like receiving random […]

A lot of sites don't have an exit prevention strategy.  Some have polls that pop asking what the user was after but nothing is actually keeping them on the site. An exit prevention strategy is a great and potentially simple way of keeping customers on a site by enticing them with something they might want. […]

Cross selling is something that that almost every company wants to do.  It can be difficult depending on the product range, such as cars or easier products like TV packages. The main thing to note about cross-selling is that we need to get the customers attention with a product they want to buy.  Then once […]