As we know, we can use geotargeting to detect where a customer is.  With this information we can get information about their local leather and serve them products appropriately. Sounds easy right...well yes it's easy to do.  But it's the rules behind what's sold and when that become more complicated.  For example, should you say […]

There are a few ways to geotarget people to our and their advantage.  This is a step towards personalisation and great user experience.  So what can you do? Location branding - A great way of personalising the site for people is to understand where they are at the time they access the site and feed them products […]

It seems that sites are choosing to use larger images with more spacious designs.  Using large images gives people a better idea of what a product will look like.  What do you think of images, the bigger the better, no? Larger images work well on desktops and laptops because there is a lot of space […]

Carts aren't used by everyone.  But a lot of users to tend to use them as holding areas for a lot of products they like. Thin of it like grabbing everything you like off the shelves before you go and try them on in the changing room.  You take them all in and review them […]

Yes.  Sometimes.  Rarely though. People will read an article or page word by word if they're really interested in it.  However the majority of people will skim the site reading certain words, subtitles, bullet points, smaller paragraphs and images.  People believe that skimming will get them to the information they're after a lot more quickly, […]

A great way to engage with customers is to help them choose or buy products with a buying guide. It can be simple size guides for clothes and shoes or more complicated car or holiday planning.  The more information they receive, the better informed their decision will be . The better informed a customer is the […]

Making a call to action (CTA) more prominent should help people find them on the page more easily at a very quick glance. Users these days are looking for the information they want very quickly.  By showing them a bold bright and different CTA we're going to attract them a lot more quickly. We can […]

Delivering a call to action (CTA) with confidence can make a difference to a customer. We can't be tentative around what we want a customer to do.  We must tell them what to do within a CTA.  Appearing uncertain will hold no favours with a customer looking for help or advice. "Click me now" rather […]

Making a site look and feel consistent across the board is absolutely key.  If a customer is looking at our site and we have different colours and styles for each button, link or body of text then we're going to confuse them. By keeping different elements unique, but branded means people won't get confused as […]

This is an obvious point, but making sure that there aren't multiple similar functions in one place is a must. Over time with multiple deployments, builds and re-designs it can be easy to duplicate functions, like "Contact us" links or buttons.  they could be in the head, the sidebar, in an article and the footer. […]