Google Ads
We manage the campaigns. Your ad spend goes straight to Google on your own account, and our fee covers management only, charged as a clear percentage of spend with a monthly minimum. You always know which part of the bill is media and which part is us.
How the money works
This trips people up more than anything else in paid search, so here it is plainly.
Paid directly to Google from your own account, on your card. We never mark it up and we never hold it. You set the ceiling and we do not move it without your approval.
A percentage of spend with a monthly minimum, invoiced by us and shown excluding VAT. That covers building, watching and improving the campaigns, plus your reporting. Ads Essential is 10% of ad spend with a minimum of £350 per month, and Ads Strategy is 16% with a minimum of £500 per month.
You do. If we ever part company, the account, the history and the data stay with you. No hostage taking.
Two plans
Both plans cover proper campaign management and monthly reporting. Ads Strategy adds the testing and structural work that pays off when you are spending more.
Businesses that want a steady flow of enquiries from Google Search without much fuss.
10% of ad spend, minimum £350 per month ex VAT
Included
Not included
Businesses with growth targets, several campaigns, or a cost per enquiry they need to bring down.
16% of ad spend, minimum £500 per month ex VAT
Included
Not included
Ads management is monthly only, because budgets move and there is no sense tying you in. These figures are our management fee, excluding VAT. Your ad spend is paid separately to Google from your own account and is never included in the percentage or the minimum. It pairs well with a hosting tier, so the site behind the clicks stays quick and looked after.
One-offs
Two jobs that often need doing before or alongside a campaign. Both are one-off pieces of work, separate from the monthly management fee.
£199
If you are not confident that calls and form submissions are being counted, we check and fix the setup in GA4 and Google Ads, then test it end to end. Worth doing first, because managing ads on bad data is expensive guesswork.
£429
A single standard brochure style page built for a campaign, matched to the rest of your site. Ads Strategy already includes advice on where the clicks should land: this price is the build itself, not the advice.
One-off prices exclude VAT. Your ad spend is separate and always paid straight to Google from your own account.
Getting started
01
Before we spend anything, we agree what counts as a result and roughly what you can afford to pay for one.
02
Calls and form submissions tracked properly, because managing ads without conversion data is guesswork with your money.
03
Tight campaigns around the services that actually make you money, with negatives in place from day one.
04
Wasted spend gets cut early, the winners get more room, and you get a monthly report in language you can repeat to your accountant.
Questions
Enough for Google to gather data in your market, which depends on what clicks cost in your sector. We will give you an honest floor, and if your budget is below it we will say so rather than take the fee.
Ads can bring enquiries in the first week, which is why they suit businesses that need results sooner than SEO can deliver. The first month is usually about learning what converts.
Not always. If the current site loads quickly and explains the service clearly, it will do. If it does not, we will tell you which pages to fix before spending on clicks.
Yes. Management is monthly. Seasonal businesses pause over quiet periods all the time, and the account stays intact for when you come back.
Send us your site, the services you want to push and any budget you have in mind. We will tell you whether Google Ads is the right lever, and which plan fits.
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