Use contrast to show up actions
Making a call to action (CTA) more prominent should help people find them on the page more easily at a very quick glance. Users these days are lo...
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News and articles
Practical notes on websites, hosting, SEO and the small changes that make a site work harder. Written for business owners, not for other agencies.
Be direct rather than tentative
Delivering a call to action (CTA) with confidence can make a difference to a customer. We can’t be tentative around what we want a customer...
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Use distinct styles and branding
Making a site look and feel consistent across the board is absolutely key. If a customer is looking at our site and we have different colours an...
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Merge similar functions
This is an obvious point, but making sure that there aren’t multiple similar functions in one place is a must. Over time with multiple depl...
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Say who it’s for instead of targeting all
Targeting everyone seems like a good idea at first; it’s a larger market. But if we target just the people who we think will buy our produ...
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Recommend rather than equal weighting
If you have multiple offers available to users, it’s best to recommend a product or service whilst not removing the other options. Choice i...
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Repeat your primary call to action
Repeating your primary call to action (CTA) can be very powerful, especially on long or large pages. Now we’re not saying stick it on the p...
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Use Social proof rather than bigging yourself up
As a persuasion tool, social proof is fantastic. Customers can really resonate with other customers feedback. Try using testimonials directly fr...
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Give a gift
Prospective customers should be more likely to sign-up or register if there is a gift involved. In this case give a customer a free trial, t-shir...
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Single vs Multi column layouts
Watching people interact with websites shows that users never interact how we want them to. They do what they want no matter what. We can howeve...
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